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This book outlines BrandsFormation® system of getting results by branding your business on the radio. It's worked for clients across the country, and in the communities Leighton Broadcasting serves.

BrandsFormation® is a proven, four-step system for branding businesses:

  • Strategy
  • Strategy-Based Message
  • Consistency
  • Dominant Frequency

This book will teach you how to balance those four steps. Each of those items are important, when combined, however, they create a proven marketing tactic so you can start seeing results and ROI from your advertising spend.

Fill out the form to get a free copy of the book from your Leighton Broadcasting sales rep. If you don't have a rep, we'll have one get in touch with you.